Dean Schuster, UX Strategy Expert and Partner in Truematter
Founder and partner of truematter, a user experience strategy firm, Dean has been advocating for user-centered digital products since the advent of the commercial web. He oversees truematter’s UX practice, leading strategic engagements for innovative regional organizations as well as the Fortune 100.
Dean’s expertise and work includes researching, prototyping, and testing digital products with real users. He regularly speaks, writes, and teaches on user experience design & strategy, usability, user research, content strategy, and building UX-focused development teams. He also organizes UX Columbia.
It’s not all UX all the time (even though it’s close). Dean is also an avid ultra marathoner, trail race-director, reader, and traveler.